Meiyingsen occupies a place in the blue ocean of children's paper furniture market
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core tip: on September 27, meiyingsen issued three announcements, two of which announced that it had signed a cooperation agreement with Aile and yuanhengjia preschool education institutions to provide paper furniture and paper toys to its kindergartens; The other is about the official launch and operation of its wholly-owned subsidiary xiaomeiji Internet Mall, mobile app and official account. This means that meiyingsen's paper furniture products are really recognized by medium - and high-end customers, and there is a huge space for downward expansion of customers; Subsequently, with the gradual opening of the market, the income of paper furniture is expected to continue in large quantities
[China Packaging News] on September 27, meiyingsen issued three announcements, two of which announced that it had signed a cooperation agreement with Aile and yuanhengjia preschool education institutions to provide paper furniture and paper toys to its kindergartens; The other is about the official launch and operation of its wholly-owned subsidiary xiaomeiji Internet Mall, mobile app and official account. This means that meiyingsen's paper furniture products are really recognized by medium - and high-end customers, and there is a huge space for downward expansion of customers; Subsequently, with the gradual opening of the market, the income of paper furniture is expected to continue in large quantities
announcement 1: sign a cooperation agreement with Guangzhou Aile education
content of the agreement: meiyingsen signed a cooperation agreement with Guangzhou Aile Education Brand Management Co., Ltd. on September 27 to provide healthy paper furniture, paper toy products and customized decoration design clothes to kindergartens under Aile education through xiaomeiji, a wholly-owned subsidiary of the company. 6. The laboratory where the experimental machine is located must not have vibration
alere education is a company invested and participated by Weichuang shares. Its alere international kindergarten is a high-end preschool education brand from Hong Kong. With the brand kindergarten as the carrier, it extends to parent-child tourism, international study tours and preschool education products
announcement 2: sign a cooperation agreement with Shenzhen yuanhengjia education
content of the agreement: meiyingsen today signed a cooperation agreement with Shenzhen yuanhengjia Education Co., Ltd. to provide healthy formaldehyde free paper furniture, paper toy products and customized decoration design services to kindergartens under yuanhengjia education through xiaomeiji, a wholly-owned subsidiary of the company
Shenzhen yuanhengjia education group was founded in 1998, mainly engaged in early childhood education, primary and secondary education, educational training, educational research, educational information consulting and other work. It governs 21 school entities, including 3 primary and secondary schools, 13 kindergartens, 3 training centers, 1 Education City, 1 children's palace, with more than 15000 students and 1500 teaching staff. A total of 380million yuan of original capital was invested. It is one of the largest private education institutions in Shenzhen
announcement 3: xiaomeiji, a wholly-owned subsidiary, was officially put into operation through multiple channels.
xiaomeiji Technology Co., Ltd., a wholly-owned subsidiary of meiyingsen Group Co., Ltd., is an important implementation platform for the company to implement the industrial Interconnection Strategy and build an interconnected packaging and printing ecosystem
since its establishment in 2015, xiaomeiji has actively promoted online and offline (o2o) operations, and has successively developed online platform Internet Mall xiaomeiji, mobile app xiaomeiji and official account xiaomeiji. In the trial operation stage of the platform, the system stability level was continuously improved, the platform interface was optimized, the online product types were enriched, and the user experience was improved. The scheduled trial operation goal was achieved. It was officially launched on September 26th, 2016, realizing the connection of PC end, mobile end and end mall
at this stage, the design and production of xiaomeiji line cartons do not meet the requirements. The operation platform is mainly engaged in the sales and services of creative health paper furniture and cultural creative products, and is committed to building xiaomeiji "Zhimei children's home" into the first brand of children's health furniture in China. The company's health paper furniture is made of "zero board", which is the result of years of dedicated research and development by the company's technicians. It has the characteristics of approaching zero formaldehyde content, ultra light and safe, waterproof and moisture-proof, low-carbon environmental protection, customizable and so on. After the company's health paper furniture products were officially introduced to the market, it directly attacked the harm of formaldehyde, which troubled children's parents and consumers. With significant advantages, it was widely recognized by the market
paper furniture products have been recognized by middle and high-end customers, opening up market space for brands.
compared with ordinary furniture products, paper furniture products are made of low-carbon high-strength cardboard, which has the characteristics of good environmental protection performance (close to zero formaldehyde), ultra light and safety, and the load-bearing and fire resistance are no less than ordinary furniture, especially in the field of children's furniture and disaster prevention furniture, which is one of the fashion development trends of household products in the future. In order to comply with the development trend of the industry, meiyingsen has invested heavily in the research and development of paper furniture in recent years, launched the brand "Zhimei home" in the first half of 2016, and launched a series of products for children, which have been applied in some kindergartens
a special agency has made a special prediction that the domestic children's furniture market is expected to reach a market scale of nearly 100 billion yuan by 2020. Compared with ordinary furniture, children's furniture has higher requirements for environmental protection and safety, so the paper furniture with basically zero formaldehyde and ultra light safety has great competitive advantages. Meiyingsen has many years of research and development advantages in paper furniture and has obtained a number of patents. As a leading corrugated packaging enterprise, it has a cost advantage in raw material supply and has established certain barriers in the production process. At the same time, the entry of products into high-end kindergartens this time will not only increase the income of b-end, but also help improve the brand influence in C-end. It is expected to occupy a place in the blue ocean of the rapidly growing children's furniture market and drive the overall income of paper furniture
meiyingsen believes that the signing of the cooperation agreement with Aile and yuanhengjia education means that the company's paper furniture products are truly recognized by medium and high-end customers, and there is a huge space to expand customers downward; Subsequently, with the gradual opening of the market, the income of paper furniture is expected to continue in large quantities
packaging + paper furniture dual wheel drive has promoted the rapid growth of the company's performance.
since 2016, the company has not only made continuous progress in the paper furniture business, but also received frequent good news in the development of key customers in the paper packaging industry, and has successively won many international well-known enterprise customers, such as SF, Oracle, HTC, etc. Meiyingsen expects that large customer orders will continue to increase in the second half of the year, significantly increasing the scale of main business revenue; High quality orders improve the level of comprehensive gross profit margin, and the performance is expected to usher in excess growth; Cooperating with the paper furniture business has become a new engine for the company's performance growth
in the next step, the company will further optimize and improve products, increase resource investment, and combine online and offline through a variety of sales channels, including kindergartens, special classes, schools, entrepreneurial enterprises, hospitals After graduation from University, companies with precipitation in renting houses began to steadily launch new families and provide high-quality creative health paper furniture products and services
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