Fragmentation of the hottest Smart Home Market Res

Smart Home Market Research Report: fragmentation hinders product landing

Abstract: smart home enterprises should highly integrate the industrial chain, coordinate development, win-win cooperation, and the unification of industry standards is imperative. At present, many smart home manufacturers focus on product technology and fail to grasp the real needs of users. Perhaps what consumers care about is not how advanced the product technology is, but whether it can solve the real problems in daily life

due to the accelerated pace of life, people have put forward new requirements for efficiency in their home life. Now, what people pursue is not only a comfortable home environment. Driven by networking and intellectualization, but also through scientific and technological means to simplify the procedures of home life, so as to save more time costs and improve the quality of life

as an emerging industry, smart home has frequently appeared in people's vision in recent years. As household products are necessities in people's lives, with the popularization of the concept of smart home and the continuous development and promotion of the industry, its market potential is huge

the analyst team analyzes the needs of users and interprets the development direction of the smart home market by collecting relevant data of domestic smart home serving the national green and environment-friendly social construction market

the scale of China's smart home market continued to grow

in 2016, the scale of China's smart home market reached 64.24 billion yuan, a significant increase over the previous three years, with a growth rate of 59.25%; In the future, with the progress of technology and the further cultivation of consumption habits, smart home products will become increasingly popular in the consumer market. It is estimated that by 2020, the market scale of smart home will reach 297.537 billion yuan

however, through investigation and data analysis, analysts also found that there are still some problems in the promotion of smart home

most consumers' cognition of smart home is vague

since the birth of the concept of smart home, there has been no clear standard to explain what services can be provided to consumers, which makes consumers' cognition of smart home has been in a relatively vague stage. 33.5% of the respondents said they had heard of smart home, but did not understand it; 49.2% of them have some knowledge; Only 12.2% of the respondents said they had used relevant products

although the emergence of smart products with low threshold, such as smart sockets, smart door locks, and air quality detection, has greatly improved consumers' awareness of the application level of smart home functions and laid the foundation for the popularization of smart home, there is still a certain distance from true intelligence

users pay more attention to the practicality of functions

from the survey results, 79.2% of users pay more attention to the practicality of smart home functions, and the price higher than that of ordinary home is to get a more functional home experience; Affected by the intelligent life in science fiction films, and now the main driving force of the consumer market is young people mainly from the 1980s and 1990s, 40.0% of users choose smart home because they like high-tech products

high price has become the main factor hindering the popularity of smart home

53.2% of the respondents believe that high price is the main reason for restricting their use of smart home. The price of smart home products is generally higher than that of similar non smart products, and most consumers are difficult to accept such cost performance differences. In particular, at present, consumers' cognition and trust in the functions of smart home products are still in a stage to be improved; 37.7% of the respondents believed that traditional home furnishings could meet the needs and were unwilling to change the status quo. It can be seen that the current consumption habits of smart home have not really formed; Questioning the security of smart home is also the main factor that hinders the use of smart home, accounting for 33.8%

smart home is still in the growth stage, and the consumption concept has not yet formed. Users do not have a clear understanding of smart home technology and functions. They are worried that the product technology is not mature enough, the quality and the construction of follow-up services are not perfect, and they are worried that they will not be able to enjoy "intelligent" services after spending a lot of money. However, with the popularization of the concept of smart home and further market promotion, its industrial potential is huge

the fragmentation of smart home products is a major factor that hinders its landing.

the smart home component system includes smart sockets, housekeeping robots, smart speakers, smart controls and other categories. Security smart homes have always slowly opened the oil delivery valve to apply force. It is the first smart home product to land in a family, generally including intelligent monitoring equipment, infrared alarm equipment and smart door locks

at present, there are many smart home platforms in China, and there is a lack of unified industry standards. Smart home products with different service directions can only be integrated, and there are different connection modes between products and operation terminals. As a result, users need to control different smart home products through multiple apps in the process of use. Smart items cannot be interconnected, and the systematic smart home system cannot be truly realized, so it cannot bring users a better experience

the analyst team believes that smart home enterprises should highly integrate the industrial chain, coordinate development, win-win cooperation, and the unification of industry standards is imperative. At present, many smart home manufacturers focus on product technology and fail to grasp the real needs of users. Perhaps what consumers care about is not how advanced the product technology is, but whether it can solve the real problems in daily life. In addition, consumers choose smart home to enjoy a simple and convenient life experience to meet the long-term high-speed operation of the engine, but the complex operating system discourages consumers. The operating system of smart home should also be designed to be simple and easy to use, and it is crucial to reduce the cost of first contact learning. With the improvement of relevant technologies such as virtual reality, somatosensory control, and even speech recognition that can display stress-strain curves in real time during testing, the practicality of smart home will also rise to a new level. Perhaps the full intelligent life in science fiction movies is not far away from us